The video content marketing trend is one that has been gaining popularity in recent years.
The use of video for marketing purposes can be attributed to a number of factors, such as the rise in mobile technology and social media channels like Facebook and Twitter. But there’s more than meets the eye when it comes to using video for your business!
In this blog post, we will go over 11 reasons why you should start using videos on your website today.
Reason 1: Videos are engaging.
To illustrate how engaging videos can be, let’s take a look at an example- Netflix.
The company has relied on video to attract and retain users since the start of their streaming service because they know that it keeps people hooked for hours enough time to watch multiple episodes in one sitting!
Reason 2: Videos show personality.
It might seem like you don’t have much room to create your own personal brand online, but this couldn’t be farther from the truth.
One way you can put your stamp on things is through using video content marketing techniques such as telling stories or showcasing products in person with either live action or animation illustrations.
This will help customers get more familiarized with who you are and what you can offer.
Reason 3: Videos help build relationships.
When a customer feels like they know your company’s brand, it builds trust in the business and creates an overall improved experience for them.
It also provides customers with more knowledge about who you are as a person or company, which is why videos work so well at creating these emotional connections that bring people closer to your organization!
Reason 4: Videos provide instant gratification.
One thing video content marketing does really well is providing instant gratification especially when we’re talking about short form promotional clips that show off new features or products on social media platforms like Facebook Live.
You don’t have to wait around for anything because the videos load quickly no matter where you’re at (no more buffering or waiting for the feed to load!).
Reason 5: Videos are shareable.
One of the easiest ways you can generate leads is by making videos that people want to watch and then sharing them on social media platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube.
Not only does this allow potential customers access to your content from their favorite social media sites but it also creates a sense of urgency in those who might be interested in what you have been up to leading them right into your marketing funnel!
Reason 6: Videos save time.
The bottom line is video saves time because it’s easier than reading through paragraphs of text on a website especially if someone has just landed there without any context.
By using video content marketing, you can help customers who are in a hurry or simply not interested in reading through paragraphs of text with their busy lifestyles by keeping them entertained and engaged!
Reason 7: Videos have higher conversion rates.
One study found that brands that use videos on social media saw an average conversion rate increase of 77%.
This is because people tend to be more loyal to companies they know well which creates the opportunity for even more sales as time goes on!
Reason 8: Videos save money.
Video content isn’t just great at engaging your audience but it’s also economical too.
You don’t need any extra equipment to create quality videos so there’s no upfront costs involved either, only minimal expenses for things like uploading them to your hosting account or on social media sites.
Reason 9: Videos are easy to share across devices.
One of the best features about video content is that it’s accessible across all different formats which makes life easier for everyone!
Whether you’re accessing a website through an Android, iOS device, laptop or desktop computer- videos will be just as easily shared and viewed no matter where they were created from.
Reason 10: Video improves SEO rankings.
For those who may not have realized this yet, including new videos on any given webpage can actually improve its ranking in search engine results pages (SERPs).
This means that having a video embedded into your page could potentially increase visibility with potential customers by bringing you higher up in the search results.
Reason 11: Videos are entertaining and informative.
We’ve already mentioned how video content marketing can be used for entertainment purposes, but they also help inform customers about who you are or what your company does which is why these videos should be shared as much as possible!
- Videos increase engagement rates on social media platforms.
You might not know this yet but one study found that posts with videos had 182% more interaction than posts without any type of visual component like images or animated illustrations to go along with them.
This means if you’re using Facebook Live for example, a short form promotional clip could lead to an increased amount of followers because people want to hear from you!
Try any of the 11 tips we’ve shared in this blog. We hope you have a great experience, and learn from it. If you liked this blog and want to read more such blogs then check Icfth.