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11 Steps to Increase Conversions on Your Website: Conversion Rate Optimization Strategies

How much money do you want to make? That is the question that many business owners ask themselves when they are deciding what to do with their website. If the answer is “a lot,” then you should be focusing on conversion rate optimization strategies. Many businesses spend time trying to increase traffic to their website, and fail to improve the conversion rate once they get there. This is a huge mistake. In this blog post, Icfth will discuss 11 steps that will help increase your conversion rates and generate more revenue for your business!

Part One: Do Your Research!

  • Differentiate Yourself from the Competition
  • Build Trust with Potential Customers
  • Create a Compelling Offer

Part Two: Optimize your Website Content!

A Clear Call to Action on Every Page of Your Site. It Shouldn’t Be Difficult for Visitors to Find Out What You Want them to do Next, and They Should Know Why. Once they Click or Tap That Button and are Sent off to Another Page the CTA should Appear Again in an Obvious Place so they Can Finish what They Started but Only if it’s Something you Really want them To Do!

Part Three: Optimize for Mobile!

See Your Site on a Smartphone, Tablet or Other Device and ask Yourself if it’s Easy to Navigate? If not, you Need to Fix It.

Part Four: Include Social Proof!

Post Photos of Customers’ Success Stories within the Content of your Website (if appropriate) so that Current Visitors Know That They’re in Good Company. You can also use This Strategy with Comments from Well Known People who have Used Your Product/Service and were Impressed by It or even Potential Clients Whose Friends Talk about how Much they Like what You Do. 

Part Five: Encourage Sharing!

Include Social Media Buttons on Every Page of Your Website. There’s Nothing Wrong with Asking People to Spread the Word about What You Do as Long as You Give Them a Good Reason, and Make it Easy for Them To Share Your Content even if they have No Connection whatsoever With Who They’re Talking About or What They Have to Say. This Strategy is Particularly Important When It Comes to Blogging; So Many Websites are Now “Blogging Aggregators” that Load up Posts from Other Sources Which Makes it More Difficult For Visitors To Find out How Much (or how Little) Actual Expertise The Company has in That Area Plus These Sites     

Part Six: Make it Personal!

Provide “Contact Us” Information That’s Quick and Easy to Find, as well as an Email Address with the Option To Send a Message. If you want your Website Visitors to feel Like They’re Important You Have to Give Them A Reason To Believe That You Care About them too. This Strategy can be Applied in many Ways from Including Testimonials on Your Site (and Mentioning Where the Customers Lived), to Making Sure there is Plenty of Info About What Specific Services or Products You Offer, So People Know Whether Those are Things they Want From Your Company

Part Seven: Refer Customers!

Have a Page where Potential Clients Can Submit Their Name and Email Address so That They can Receive Special Deals. You could also Offer them the Chance To Become an Affiliate for Your Business and Earn Commission on Every Sale they Make For You. This Strategy has Been Around Since People Started Trading Goods Online, But We’re Still Seeing Companies Do it Wrong By Expecting Visitors to Fill out Long Forms With All of Their Personal Information (including Credit Card Numbers) before Making a Purchase. There Are Plenty of Alternatives that Will Save The Customer Time without Sacrificing Safety

Part Nine: Offer Guarantees!

Ask Potential Clients to Try Your Product or Service and then Give them a Period of Time in which They’re Protected Against any Negative Results. This Strategy has Been around Since People Started Trading Goods Online, but We’re Still Seeing Companies Do it Wrong by Expecting Visitors To Fill out Long Forms With All of Their Personal Information (including Credit Card Numbers) before Making a Purchase. There Are Plenty of Alternatives that Will Save The Customer Time without Sacrificing Safety

Part Ten: Repeat the Process Regularly!

Think about What Changes You Want to Make Then Revisit this Guide for How those Changes Can Be Applied Effectively on your Site

Part Eleven: Great Content!

Create Content That Resonates With Your Target Audience and Provides Them with the Information They’re Looking For. We’ve Seen a Lot of Websites Lose Traffic as People Move to Social Media Sites like Twitter, Facebook and Pinterest for Their News and Updates and It’s Time that Companies Realized this And Started Creating More Interactive Forms Of Communication Which Offer Customers A Good Balance of Entertainment (videos, pictures) plus Unsolicited Advice or Guides on Specific Topics.

By Ethan More

Hello , I am college Student and part time blogger . I think blogging and social media is good away to take Knowledge

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