Do you want to know how to increase conversions with your video marketing strategy or website? In this Icfth post, I share 12 ways that marketers have employed in order to drive more traffic to their business. If you’re thinking about using video marketing for your brand, read on.
1) Utilize Video Content Creation as an Area of Expertise:
You can create videos in-house. This allows you to control the quality of the content and offer new courses of action. You can employ 3rd party video freelancers. This allows you to get multiple perspectives on your topic and offer each freelancer a chance to grow their network. You can outsource the videos you need to be created. This allows you to measure the ROI of a particular service provider and develop video marketing campaigns with an extended life span.
2) Get Your Customers Talking:
Create contests or challenges using your videos that will require interaction between customers, such as submitting a recipe or alternative use for one of your products. Give customers the opportunity to play with your products and create their own original content based on their experience with them. Enlist your customers as a part of your video shoots. This allows you to get their feedback and utilize their experience in the creation of your videos.
3) Post Your Videos via Social Media:
You can post your videos to social media sites in order to help increase customer conversions. It’s important to note that each social channel is different. Make sure you know which network is best suited for what type of content you want to create and how it will be received by viewers. Share your branded images on social media sites, just as you would share a post from other websites or blogs.
4) Create a Newsletter:
You can use your email newsletter to publish conversion focused video content. This will allow you to collect direct responses and track your conversions. You can offer special videos and discounts to subscribers who sign up for your newsletter. This will help you engage with your subscribers and bring them back to the site for regular info updates.
5) Turn Videos into Podcasts:
You can create podcasts using video content as the main subject matter. Podcasts are gaining in popularity as an effective way to share information, expand on topics, and track people who are interested in a particular topic area. Podcasts can also be distributed in an MP3 format which allows them to be placed directly into a smartphone. This is becoming a more common method used to share information online at this time.
6) Create Podcast Feeds:
You can create RSS feeds using your video content as the subject matter. This will allow you to track your analytics and determine the best way to present your podcast feed for your audience’s comfort level. Use video content from other sources as the basis of a podcast feed, such as video from YouTube or clips from television programming with relevant information included in the podcasting process. Video on social media sites are also an option for podcasts that you want to distribute through RSS feeds.
7) Create a Slide Show:
You can use bullet points or text slides to illustrate your key points. You can create an interactive slideshow that allows viewers to click through to additional info or video clips. Use a slide show as the basis of a podcast feed. This will allow for better analytics tracking and you can even embed your slideshow into additional platforms like iGoogle and Twitter.
8) Create an Infographic:
Create infographics using video content as the base content. Infographics are becoming increasingly popular because they combine visuals and facts in an interesting way, allowing viewers to understand complex concepts visually instead of just reading about them. They can also be distributed as a PDF or vector image which can be placed into websites, presentations, and social media outlets.
9) Produce a Press Release:
You can create a press release using video content as the basis. A well-researched press release will drive media attention, interest in your brand, and more website hits. You can also utilize story telling videos to explain how and why your product is beneficial and promote the benefits of it before you’ve even launched it.
10) Create Infomercials:
You can incorporate video footage into an infomercial format to make your customer conversion message more compelling. You can use the hottest trends in video and incorporate them into your sales pitch. This creates a promotional product overview that is more appealing to viewers.
11) Utilize Facebook:
You can share videos you create directly on Facebook. You can use Facebook likes, comments, and shares to track conversions and measure interest in specific videos or topics. You can create a tab for your Facebook profile that allows visitors to connect with you via video content on your business page. Because of the attention given to video content within Facebook, users are more likely to respond in this manner than they would otherwise.
12) Utilize Google+:
You can use your website or blog and post your marketing videos directly to Google+. You can gather metrics a number of different ways, including organic searches that led to your video. This allows you to track exactly how many people are searching for the topic of each video you share on the platform.