In the age of social media, content marketing has become more important than ever. Blogs are a great way to promote your company or products through viral content. However, it can take time to establish an engaged audience on your blog and there are different strategies that you can use to increase traffic and sales at different points in your blogging journey.
For instance, when you’re just starting out and looking for feedback on your new website or blog idea, you might consider creating a guest post series and submit a guest post with other bloggers in the same niche as yourself. This will help give exposure to their blogs and while simultaneously building up a readership for yours through cross-promotional links that generate high-quality backlinks (e.g. to your main website or blog). This strategy is also a good way to see if there really is an audience for your content.
1. Contributor Posts
Perhaps you’re already developing a regular writing schedule for yourself. In this case, you can offer to contribute a guest post on another blog in your niche (or even one related to it). This allows you to expand on an already existing topic while gaining exposure for yourself and your ideas. You might even want to create original content just for the other blog that you feel will resonate with their audience and become a popular topic of discussion for the community.
2. Guest Posts
As mentioned above, guest posts are another great way to reach a new audience through your writing. You can get your name out there by working with other brands in your industry or you can even work with brands that aren’t related to yours in any way but are willing to host and promote the post on their blog. The more high-quality backlinks you have pointing back towards your own website, the higher you can rank in search engine results.
3. Interviews/Roundtable Posts
If you want to gain exposure for yourself and your ideas while building up a strong community around your brand, interviews are a great way to do so. First, you need to make sure that the interviewee is someone who your audience would be interested in. You might want to check out other people’s interviews and see what ideas they have presented. It might even be possible to work with brands in a similar industry or niche as you. Then, once you have a solid list of interviewees, begin your outreach process by sending them emails about the opportunity and letting them know how much you would appreciate it if they could share their thoughts and offers for their readership.
4. Roundtable Posts
You can also use roundtable posts as a way of hosting an open discussion with multiple bloggers or thought leaders in your niche on a specific topic. In this case, you want to make sure that you have a good mix of people from different perspectives. This will add diversity to the conversation and help reach different types of readers. Again, make sure that the list of people whose opinions you are including are ones who will be interesting to your audience so that they will actually want to read through and comment on the post.
5. Answer Questions
Sometimes, it’s best to let your knowledgeable readers do all the talking for you by answering their questions for you. For instance, when someone asks a question in your comments section or on social media, answer them with a blog post. This will allow you to build up more trust with your audience, who are likely to appreciate the time that you took out of your day to address a common concern and need.
6. Interview Influencers
This technique is similar to the previous one. However, there is a good chance that an influencer in your niche might be willing to answer questions about their life and career for you through an email interview. This will be a great way for you to get a person who is highly respected in the community interested in working with you on your blog while also getting exposure for yourself. The best part is that you don’t even have to be in the same industry or niche as this influencer for them to work with you.
7. High-Quality Content
As mentioned, it can take time to build up an engaged audience on your blog. However, once you have a large percentage of readers who are highly interested in your content, it will be much easier to get them to purchase something from your business or share one of your content pieces with their friends and family. This is why it’s so important to continue to grow your audience base slowly through high-quality content. Not only will this help you to get traffic and leads from your blog, but it will also help you to build up trust with the audience that you already have. You don’t want your readers to feel like they are being constantly marketed to and instead, they should feel satisfied that they reached the end of one of your blog posts and came away with more invaluable information for their day-to-day lives.
Another strategy for driving sales on a blog is through contests. Again, you’ll want to make sure that the contest is related directly to your audience and industry so that their interests will align with the prize. However, once they are excited about your contest, you can post about it on your social media channels to increase the visibility of your blog and get more people involved.
9. Daily Content
If you have a strong presence on social media, then it might make sense for you to post daily content pieces on your blog on sites such as Medium or LinkedIn. This will give readers a reason to come back every day while also allowing you to gain exposure from other platforms where they spend time online (e.g. Facebook or Twitter).