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Video

5 Must-See Videos for Confidence and Motivation

Do you feel like the world is against you? Do you need a little pick-me-up in order to get through the day? Videos can help! Videos are an excellent source of motivation and self confidence. They also have other advantages as well, such as being portable and easy to access from anywhere. In this blog post, we will share 5 videos for inspiration and motivation that everyone should see!

We live in a world where people are constantly being told how to be confident and motivated. Videos can help us find the inspiration or guidance we need to get through our tough times. Here Icfth gives five favorite videos for confidence and motivation:

  • The Daily Boost – Debbie Millman
  • Mario Livio on How Great Minds Think Alike
  • Neil deGrasse Tyson’s Advice for Graduates
  • Brené Brown’s TED Talk, “The Power of Vulnerability”
  • Sharon Salzberg: Real Love is Unconditional

These videos are a perfect pick me up for when you are feeling down. It features different people from all walks of life who have been affected in some way or another but they refuse to let their past define them and instead transform themselves into the person that is happiest with themselves.

It reminds us that no matter what we do or go through, if we keep our heads high then good things will happen because the world needs more happy people like this.

“How to Raise Your Self Esteem – A Guide from the Experts” by Global Citizen

This video is especially for people who are feeling low and need some serious self esteem.

It features psychologists, celebrities, comedians and more sharing their advice on how to feel better about yourself and carries a message of togetherness which will help you think things through in order to find your own path. It also has powerful words like ‘you can do anything because you have this power that we all have inside of us’ which really resonates with audiences!

TED Talk Lecture Videos by TED Talks

TED talks are an excellent way to empower oneself by watching lectures given by successful entrepreneurs or people who have overcome difficult obstacles in their lives. Videos like this can help people to feel confident and motivated because they show that no matter what, there will always be if we try hard enough.

“It’s possible…HOPE!” by Nike

This video is perfect for when you’re feeling tired or lazy but need a good pick me up! It provides hope through the voice of athletes from all over the world with inspiring words about how it doesn’t matter where you come from as long as you work hard and never give up then anything is possible.

First Day at School by The Ellen Show

The first day back at school can be tough for everyone and this video is perfect to help get you through those feelings. It features celebrities, parents, teachers and more who have all shared their thoughts on the first day back at school which will allow people to understand that they are not alone in feeling like this!

“I Am Beautiful” by Tyra Banks (2005)

Tyra’s talk about beauty is something else.

It teaches audiences why every single person should feel beautiful because no matter what we look like or where we come from then there really isn’t a thing wrong with us. This message of acceptance and confidence is one that resonates deeply with people everywhere!

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Video

Increase your business and subscriber engagement with video

Video is a powerful tool that can help you reach your audience in a whole new way. 

Not only will video increase engagement with your current customers, but it also provides an easy and inexpensive way to acquire new ones. 

In this blog post, we’ll discuss the benefits of using video for business and how to make sure you’re doing everything right!

Video is an excellent way to connect with your customers, and it can also serve as a valuable marketing tool. 

Having video on your website or social media channels will not only increase engagement with existing customers but also make them more likely to purchase something from you in the future!

For example, if you’re running a clothing company that sells t-shirts, you could create a video tutorial on how to wear them as well as provide tips for styling. 

This is an excellent way of providing in-depth information about your products that customers may not be able to find anywhere else!

Video also has the potential to help you acquire new customers by spreading awareness and interest in what your company does quickly and easily. 

For example, if a customer sees someone wearing one of your shirts at a baseball game or they’re searching “How To Wear A Shirt” online, videos are often the first thing that pop up which will likely entice them into visiting your website!

By using video marketing throughout social media channels like Instagram Stories or Facebook Live, it’s possible for people who don’t follow you on those channels to get in contact with your company!

In order to make sure that video marketing is worth the time and effort, it’s important to consider a few factors: what kind of content will be created for videos; how frequently they should be posted; when peak times are best for posting them. 

The more research you do about this beforehand, the easier it’ll be to promote yourself through video marketing!

Video can help increase engagement as well as provide an inexpensive way of acquiring new customers. 

It’s also important to understand its pros and cons before implementing into your business plan so that there aren’t any bumps along the road. 

Video is one tool amongst many other strategies which need consideration while developing a successful online presence.

Here are some other strategies to consider:

Email marketing

Social media posts and ads

Blogging or vlogging (video blogging)

Guest blog post opportunities with relevant websites, blogs, etc.

Podcasting – either by yourself or interviewing others in your industry about different topics relevant to it not just the business itself. 

Podcasts can be a great way for you as an expert to get insightful knowledge from someone even more knowledgeable than you which is also excellent content that people will want to listen to!

You should also consider how to use video content as a way to get your message out there. As we now know video is the most engaging form of content on social media, and it doubles conversion rates for businesses who have used it in their marketing campaigns.

A well made video can be very powerful when you’re trying to connect with new customers or subscribers.

We’ve shared all the important information needed in this blog. We hope you have a great experience, and learn from it. If you liked this blog and want to read more such blogs then check Icfth.

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Video

11 Smart Reasons to Use Video Content- Marketing with a Message

The video content marketing trend is one that has been gaining popularity in recent years.

The use of video for marketing purposes can be attributed to a number of factors, such as the rise in mobile technology and social media channels like Facebook and Twitter. But there’s more than meets the eye when it comes to using video for your business!

In this blog post, we will go over 11 reasons why you should start using videos on your website today.

Reason 1: Videos are engaging.

To illustrate how engaging videos can be, let’s take a look at an example- Netflix.

The company has relied on video to attract and retain users since the start of their streaming service because they know that it keeps people hooked for hours enough time to watch multiple episodes in one sitting!

Reason 2: Videos show personality.

It might seem like you don’t have much room to create your own personal brand online, but this couldn’t be farther from the truth.

One way you can put your stamp on things is through using video content marketing techniques such as telling stories or showcasing products in person with either live action or animation illustrations.

This will help customers get more familiarized with who you are and what you can offer.

Reason 3: Videos help build relationships.

When a customer feels like they know your company’s brand, it builds trust in the business and creates an overall improved experience for them.

It also provides customers with more knowledge about who you are as a person or company, which is why videos work so well at creating these emotional connections that bring people closer to your organization!

Reason 4: Videos provide instant gratification.

One thing video content marketing does really well is providing instant gratification especially when we’re talking about short form promotional clips that show off new features or products on social media platforms like Facebook Live.

You don’t have to wait around for anything because the videos load quickly no matter where you’re at (no more buffering or waiting for the feed to load!).

Reason 5: Videos are shareable.

One of the easiest ways you can generate leads is by making videos that people want to watch and then sharing them on social media platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube.

Not only does this allow potential customers access to your content from their favorite social media sites but it also creates a sense of urgency in those who might be interested in what you have been up to leading them right into your marketing funnel!

Video Content
@ Pixabay

Reason 6: Videos save time.

The bottom line is video saves time because it’s easier than reading through paragraphs of text on a website especially if someone has just landed there without any context.

By using video content marketing, you can help customers who are in a hurry or simply not interested in reading through paragraphs of text with their busy lifestyles by keeping them entertained and engaged!

Reason 7: Videos have higher conversion rates.

One study found that brands that use videos on social media saw an average conversion rate increase of 77%.

This is because people tend to be more loyal to companies they know well which creates the opportunity for even more sales as time goes on!

Reason 8: Videos save money.

Video content isn’t just great at engaging your audience but it’s also economical too.

You don’t need any extra equipment to create quality videos so there’s no upfront costs involved either, only minimal expenses for things like uploading them to your hosting account or on social media sites.

Reason 9: Videos are easy to share across devices.

One of the best features about video content is that it’s accessible across all different formats which makes life easier for everyone!

Whether you’re accessing a website through an Android, iOS device, laptop or desktop computer- videos will be just as easily shared and viewed no matter where they were created from.

Reason 10: Video improves SEO rankings.

For those who may not have realized this yet, including new videos on any given webpage can actually improve its ranking in search engine results pages (SERPs).

This means that having a video embedded into your page could potentially increase visibility with potential customers by bringing you higher up in the search results.

Reason 11: Videos are entertaining and informative.

We’ve already mentioned how video content marketing can be used for entertainment purposes, but they also help inform customers about who you are or what your company does which is why these videos should be shared as much as possible!

  • Videos increase engagement rates on social media platforms.

You might not know this yet but one study found that posts with videos had 182% more interaction than posts without any type of visual component like images or animated illustrations to go along with them.

This means if you’re using Facebook Live for example, a short form promotional clip could lead to an increased amount of followers because people want to hear from you!

Try any of the 11 tips we’ve shared in this blog. We hope you have a great  experience, and learn from it. If you liked this blog and want to read more such blogs then check Icfth.

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Video

Videos to Better Train You and Your Workers

If you own a company, even a small one, then you are responsible for the safety and security of your workers. When these employees become injured on the job, they can often be suffering from post-traumatic stress disorder or other mental health issues. If this is the case and they need help beyond what’s offered by the system, you know that there is only one option in Icfth: professional videos.

It sounds as simple as clicking on a button and getting a video downloaded onto your computer. But what do you do with this video? How will it help your employee get better? The more you know about the process, the better off you will be and the better your workers will be too.

The first thing that should be mentioned is that all professionals are not created equal. While there are a lot of videos that are out there, they are not all going to provide you with what you need. Before you hire anyone to work with you and your injured employees, make sure they have experience from helping other companies in similar situations. There is no sense in trying to save a few bucks and getting someone who doesn’t know what he or she is doing.

Secondly, you really need to know who is producing the videos. The next time you are looking at a list of videos from various providers, take note of the make and model of the camera that was used to shoot them. A lot of professionals on YouTube are filming in a studio with a generic camera. That’s great if you’re buying, but it’s a bad sign if you want to work with someone. Get yourself an action video camera and make sure that the person filming knows how to use it.

Of course, knowing who is producing the video is not enough because they may be either too expensive or too expensive for what they’re providing. Before you hire anyone to make videos for you, make sure that they are as professional as possible in the way they present themselves and their prices. Unless there is a reason not to, you should hire someone who is able to give you good pricing for what they’re providing.

Finally, you need to know just how the video series is going to work with your company. The first videos that are created should be focused on how workers get injured on the job. In this series, the focus will be on what can happen when you don’t consider safety and security as your top priority. These videos can help workers realize why it’s important to do their jobs safely and not get hurt or hurt others without even knowing it at first.

These videos should not only teach employees new things, but show them that their company needs them. They should be able to see how they are important to the company and why it’s in their best interests to get hurt as little as possible. It’s up to these workers to help the company make the best decision for its future and that of its workers.

At that point, it’s time to start wrapping up your video series. You don’t want this information being remembered for too long because it causes anxiety among your workers about getting hurt or hurting others on the job. Telling them what they need to know in a timely manner is perfect for reducing their stress levels and making them feel better about the situation at hand.

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Video

10 Tips for Improving the Clarity of Your Videos

Great videos are a must if you want your viewers to buy into your product or service. To help create great videos, we’re sharing 10 tips for improving clarity in video storytelling in Icfth.

1) Put yourself in the shoes of your audience: 

The more you understand what your audience may be thinking, the easier it is to improve their experience with your content. While it’s impossible for everyone to know how the entire audience feels throughout a video, doing research on similar videos will give you insights into what works and what doesn’t work.

2) Avoid distractions no matter how tempting they may be: 

There is nothing worse than having one of those “creative minds” pull something unexpected out of nowhere and throw everything off balance. With that in mind, you need to think about your location, the props, music, and any other items that may be distracting that could cause your video to lose its visual appeal.

3) Be mindful of the camera: 

Even if you’re not a professional videographer, you’ll want to give yourself a few pointers before hitting record. For example, shooting at eye level will make the person on camera look more natural and comfortable. If possible, it would also help if there’s minimal movement in front of the camera while it’s recording. Even a small movement can cause the frame to be off balance if not recorded properly.

4) Learn how to place your video in two dimensions: 

If you’re creating video content for the web, an easy way to improve the quality of your videos is by adjusting the aspect ratio. A 4:3 ratio is typical and most people prefer this size because it fits the screen perfectly while also displaying text. However, if you want to make things a little more interesting, try shooting in a 16:9 aspect ratio that is wider than tall and cuts off some of the sides of videos.

5) There are three types of sync sound: 

When editing your videos, there are three types of sound you can use to enhance what’s happening on-screen. The first is usually referred to as “sync sound.” It’s the type of stuff you’ll find in Super 8 movies and apparently, most people are used to this type of sound. The second is usually referred to as “multiple sound.” This type of sound is perfect when you want a conversation in your video, but it would probably be more effective if there were other sounds playing at the same time as well. The third is typically referred to as “noise removal.” Just like with multiple sounds, this clip can be placed anywhere in your video and it will create a much better overall finished product.

6) Don’t move the camera too quickly: 

When filming your videos, you don’t want to move the camera too quickly because it can cause unwanted motion distortion. The first thing most people think about when they see this type of distortion is how dizzy it makes you feel. Depending on what type of camera you have, this may or may not happen when moving the video around during editing.

7) You don’t need a lot of equipment to create great content:

If you’ve been considering creating videos for your business, you may be worried about having to invest a lot in expensive equipment. The good news is you don’t have to be camera-shy! All you have to do is grab your smartphone, snap a few pictures, edit the video and you now have high-quality content that looks professional.

8) Don’t use filters, instead adjust color balance: 

If you’re going to edit your video, don’t use filters because they give a false sense of professionalism. Instead of getting distracted with images that look pretty but lack quality, play around with adjusting color balance so the colors are more realistic and help the video stand out.

9) Tell a story: 

If you want to capture your audience’s attention, telling them a simple story will help keep their interest. For example, if you’re going to shoot a video about you selling your product, make sure the video is an extension of your brand. Show your audience what their lives will be like with your product in it, and you’ll automatically become more credible.

10) Improve the audio quality: 

With today’s technology, it’s easier than ever to improve the quality of your audio. However, one thing that can make or break a good video is having good-sounding audio that’s easy to understand. If you don’t have a lot of money to invest in professional equipment for this type of project, don’t worry there are plenty of editing programs that include stock sound effects and music designed just for improving the overall quality.