The mobile gaming industry is booming, and for good reason. Mobile games offer an innovative and exciting way to experience video game interactivity in a casual, mobile-friendly format. If you’re looking to tap into that market, this blog post is for you! The tips covered here will not only help you get started with your very own mobile gaming blog but also provide plenty of insight on how best to run a successful one.
So here are the five best tips for running your own successful brand:
1) Think of your audience first
Learn who your target audience is before you even create a product or start writing about a topic. In my case, for the first year and a half of running this blog I truly did not have a clue who my audience was for this blog. I literally just assumed everyone would know about mobile gaming.
You can see on the above graph of visits that my audience is clearly skewed towards Indie developers and enthusiasts. But what about people like me who are more casual, who may not have an actual interest in game development? We tend to gravitate towards sites like Kotaku , Polygon , or IGN rather than our own (if we even have a PC/console site). I was giving my readers exactly what they didn’t want: content about mobile gaming that I thought would be interesting.
Now I make sure I have a clear idea of who my audience is before I write even one word. I think about what they like and what they don’t like, and aim all content directly at them.
2) Be honest, genuine, and human from day 1
Don’t try to fake it until you make it or try to upsell something no one actually wants. This is the quickest way to lose readers. Don’t just advertise your blog everywhere either. Find a good balance between promotional posts and informative content. If you’re not an enthusiast or working in the industry in some way then you’ll need to really work hard at genuinely staying both passionate and informed about your product so that your audience can truly feel connected with you and what you have to say.
3) Write for people, not search engines
Stop trying to optimize every word in every blog post for search engine traffic. If you want more visitors, write great content that is useful to real people. Write a blog post titled “Top 5 Tips for Running a Successful Mobile Gaming Blog,” not “Mobile Game Blogging | The Top 5 Tips for Running a Successful Mobile Gaming Blog.” No one will read it, no one will share it, and if they do they’ll hate it.
But if you write a blog post titled “Top 5 Tips for Running a Successful Mobile Gaming Blog” it will get shared. It will get clicked on, and it will get shared again. If that’s all you ever do then your readership will naturally go down. If you want more visitors then optimize every word and every sentence for search engine traffic.
4) Find your voice
When you find the voice that truly reflects who you are then don’t change it because of what other people think. Just be you.
For me, I have a very goofy sense of humor. That’s just the way I am and it’s reflected in my writing. If I try to be serious or professional I feel like it just doesn’t fit who I am and it comes off as fake or strange. So even though there might be some readers who don’t appreciate this, ultimately it makes my blog weird in a good way. And that definitely sets me apart from the pack.
Do what you like, not what you think other people will like or expect from you.
5) Don’t be afraid to experiment
Don’t stick to a single formula. You’re not going to earn a steady stream of visitors if you don’t try new things. Keep experimenting until you find something that works, then never go back.